Without proper management, you won’t be able to spot your mistakes and fix them timely. And if you want to manage all the processes more efficiently, try working in sprints and analyzing the results of each work week. Finally, your SEO strategy must be aligned with the latest Google requirements and recommendations. Considering that they change from time to time, it’s important to keep an eye on the updates and adapt your plans accordingly. For example, let’s say you write a blog post about making a chocolate cake. You mention that there are different types of chocolate you can use to make the cake.

For example, instead of “image1.jpg,” use “SEO-testing-dashboard-example.” Avoid keyword stuffing in alt text, as this can reduce its value. Descriptive headings help search engines, and users quickly grasp the focus of your page. Meta descriptions summarize your page’s content and play a key role in on-page SEO.

With the right knowledge and plan in place, the overall risk of on-page SEO is extremely low. This includes all content on your page – blog posts, articles, and even your landing page and other pages. Think of SEO as the “signal” to Google that your page/website answers the question searchers have. That said, by taking care of technical SEO, you can start having faster results as you enjoy more visitors to your newly-optimized website. Our SEO audit services help uncover the strengths and weaknesses of your website, helping you identify any areas of improvement. A thorough SEO audit includes the most important ranking factors, including on and off-page.

Add Proper Internal Links

Research different keyword variations that BHS Links have the same search intent. I use this free LSI keyword generator from Keysearch to find relevant LSI keywords and phrases. They put the primary keyword right near the end of their introduction or even later in their blog post.

Get an overview of all of your website pages that search engines have indexed. For HubSpot customers, our Page Performance tool (under Reports) will allow you to do this. If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler.

Applying your keyword research

• Enter your keyword, click “Search,” then scroll to the SERP Analysis section.
• Additionally, if Google can’t navigate your website properly, it won’t be able to discover all of your website’s pages and show them in search results.
• Each new page is fully optimized using an on-page SEO checklist.
• Schema markup, or structured data, is code that helps search engines better understand and categorize web pages.

If you’re not sure whether schema markup is worth prioritizing for your page, search for your main target keyword in Google and look at the top results. If all or many are rich results, it’s probably worth adding it. This will find pages on your site that mention your target keyword, which may be good places to add internal links. It should also cover the topic in full to tell searchers everything they want to know. This can help it rank for more keywords and bring more traffic as a result, too.

Add internal links.

For instance, a B2B marketing firm may update their keyword strategy to align with emerging industry terminologies and client pain points. SpyFu provides detailed insights into the SEO strategies of your competitors, including most profitable keywords and ads for paid and organic search. Effectively managing on-page SEO involves avoiding several common pitfalls that can undermine the performance of your website in search rankings. Let’s explore some frequent issues and practical solutions, especially focusing on applying your keyword research effectively. Linking out to authoritative and relevant content can boost the trustworthiness of your own site, provided the external content adds value for your users.