ogichobanov/iStock/Getty Images Plus
When 85,000 Cornhuskers all wear red on game day, it’s easy to think of college as something larger than students and professors, classes, research and extracurriculars. Berkeley, Penn State and Michigan each have hundreds of thousands of online followers. Tar Heel nation is, after all, a nation.
But wearing “college” on our chests does not a polity make. Higher education is not a public good and Americans know it.
In the plainest sense, public goods aren’t excludable. Think of the air we breathe, interstate freeways and national defense. Everyone is affected by carbon dioxide levels, can travel by open roads and is protected, equally, from foreign threats.
But when it comes to higher ed, exclusion is the name of the game.
Admissions offices reject most applicants from selective colleges and create barriers at others. Tuition, even when subsidized, deters those shocked by sticker prices or unable to pay. Courses are controlled by departments, yet some intellectual climates drive students away. Governance, when behind closed doors, excludes parents, students, employers and other stakeholders.
All told, the labyrinth of exclusionary practices makes higher ed more of a private than public good. We can interpret low public confidence in higher education as reflecting a belief that college is for someone else. Of those who matriculate, two-thirds of new community college students form the same opinion and drop out or enter a broken transfer system. One-third of new B.A. students will drop out or take more than six years to graduate. Once they’re gone, it’s often for good: Only 2.6 percent of stop-outs re-enrolled in the 2022–23 academic year. All told, this has led to a societal “diploma divide”: More people without a college degree voted for Donald Trump’s re-election in 2024 than in 2020.
Colleges and universities do need to reclaim a place of pride in American society. But instead of ambiguous calls “reaffirming higher education’s public purpose,” why not simply be more public? And deliver an education that is, well, more good?
My new book, Publicization: How Public and Private Interests Can Reinvent Education for the Common Good (Teachers College Press), argues that educational institutions of any sort—private nonprofit, state-controlled or proprietary—can be more publicly purposed when they meet two criteria. First, they must prepare each generation to sustain the common goods on which American life rests: a vibrant democracy, a productive economy, a civil society and a healthy planet. These are three long-standing aims and one new existential goal, around which colleges and universities can better organize the student experience.
Second, institutions must themselves operate in ways that are more public than private. To do so, Publicization offers an “Exclusion Test” applicable to six domains—funding, governance, goals, accountability, equity and an institution’s underlying educational philosophy. Colleges and universities can apply the test to these areas and identify where operations can be less exclusionary and therefore more public.
For example, do policies assume that some students aren’t “college ready,” or do we meet everyone—particularly those impacted by COVID-19—where they are? To what extent do applications create formal and informal hurdles, or do we offer more streamlined direct admission? Are inequitable proxies like Advanced Placement Calculus blocking talented students from admission, or does coursework in more widely relevant areas like statistics matter equally? Are free college plans riddled with eligibility fine print or open to anyone?
Are courses gated by size, section, time of day and instructor approval, or are they more accessible? Are we mostly catering to young adults or presenting real options for the almost 37 million Americans with some college but no degree? Is federal funding considered a necessary evil, or is Washington engaged as a key stakeholder? Do boards focus narrowly on institutional issues or see themselves as hinges between school and society, mediating higher ed’s role in a democracy? Do we tolerate every private belief or hold ourselves to an epistemology premised on shared evidence and public scrutiny, what Jonathan Rauch calls the “Constitution of Knowledge”?
As for an experience that’s good, higher ed’s 15-year-old success agenda focuses on access, affordability and student support. These aren’t enough. Quality must join the list, with a particular focus on our technical core: teaching and learning.
Ask any of the nation’s 1.5 million professors and most will tell you they were not taught how to teach. They are world-class scholars. They serve their institutions. They are committed to students. But hardly any received comprehensive training in effective instruction. This persists despite the fact that most Americans believe the best colleges have the best teaching and evidence that effective instruction leads to more positive mindsets about one’s academic abilities, deeper learning, stronger retention and life readiness.
As such, it’s no surprise that Richard Arum and Josipa Roksa found, in Academically Adrift (University of Chicago Press), “limited learning on college campuses.” That was in 2010 and not enough has changed, as recent articles in USA Today, The Washington Post, Washington Monthly, Forbes, Deseret News and The Chronicle of Higher Education affirm.
But change is afoot. The National Academies of Sciences, Engineering and Medicine soon plan to publish STEM teaching standards, a first. Groups like the Equity-Based Teaching Collective have identified policies and practices to promote effective teaching campuswide. Over the past 10 years, the Association of College and University Educators, which I co-founded, has credentialed 42,000 professors in effective teaching at 500 institutions nationwide with proof of positive student impact. Last June’s second National Higher Education Teaching Conference gathered hundreds of higher education leaders and professors to accelerate the teaching excellence movement.
College as a “public good”? Let’s give the public what it wants and deserves: a good education. In which the “best” colleges aren’t, by definition, the most exclusive. So that at family gatherings, our students tell their voting, poll-taking relatives how much they are learning, how great their professors are and how college is for them.