You need a variety of nutrients to meet all the dietary requirements, but getting them all through your diet isn’t always easy. If you can’t seem to get all the nutrients you need, then you may need an extra boost. Thankfully, this boost is easy to get from vitamins and supplements. Now, you don’t even have to leave your home to get these supplements. There’s a subscription model for almost everything, and that includes personalized vitamins and supplements.
If you’ve been experiencing a deficiency and don’t want to shop for them regularly, it makes sense to get personalized daily vitamin packs and other specialty supplement formulations delivered to you with a subscription service. Vitamins are a great way to supplement your diet and make sure your body is getting all the nutrients it needs. However, generic multivitamins from the store shelves might not be the best option. If you want to optimize how these vitamins help your body, you can instead opt for one of the many personalized vitamin subscriptions that fits your needs and gets delivered to your doorstep each month.
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But the big question is — are vitamin subscriptions worth it? Many personalized vitamin companies will ask you to fill out a questionnaire or pick an area of your health you want to improve; for example, cardiovascular disease, digestive distress, bone health, vitamin D deficiency or vitamin B12 deficiency. Then they give you a personalized recommendation of dietary supplements and vitamins that can be delivered monthly. From there, many supplement subscription companies allow you to customize a personalized vitamin pack, so everything you need to meet your health goal or improve your overall well-being is in one place. A few companies go above and beyond by incorporating blood testing and DNA data into their vitamin pack formulas.
There are plenty of custom vitamin pack options from the various vitamin subscription companies out there to meet your nutritional needs and health goals, no matter your wellness objectives. Check out our picks for the best vitamin subscription services below.
Vitamin subscriptions at a glance
| Formula based on | Access to healthcare professional | You take | Shipping | |
|---|---|---|---|---|
| Nurish | Lifestyle quiz | No | Packets of pills | Ships monthly, free on orders over $25 |
| Persona Nutrition | Lifestyle quiz | Yes, nutritionists | Packets of pills | Ships monthly, free on order over $75 |
| HUM Nutrition | Lifestyle quiz | Yes, R.D. | Pills from individual bottles | Ships monthly, free on orders over $50 |
| Baze | Blood monitoring, quiz | Yes, R.D. | Packets of pills | Ships monthly for free |
| Vous Vitamin | Lifestyle quiz | No | One pill | Ships every three or six months for free |
| Thesis | Lifestyle quiz | No | Packets of pills | Ships monthly for free in the US |
| Rootine | DNA, blood nutrient data | No | A packet of microbeads | Ships monthly, free on orders over $45 |
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Best vitamin subscriptions
The vitamin subscription you choose will come down to your goals and budget.
These eight subscription services deliver custom vitamin packs, essential nutrients and dietary supplement packs to address your individual needs.
Nature Made is a familiar supplement brand: You can find Nature Made products on shelves at just about any grocery store or drugstore. Apparently, the company caught on to the benefits of personalized vitamins and nutritional supplements and expanded the brand with Nurish by Nature Made.
Nurish vitamin subscription service sends you daily vitamin packs based on information you provide during a lifestyle questionnaire. The quiz prompts you for your age, sex, weight, height, activity level, dietary habits, sleep quality and sleep habits and much more.
One of the great things about Nurish is how easy it is to change what’s in your vitamin supplement pack each month. When you’re on a subscription, Nurish emails you every month, reminding you that your shipment is coming up. If anything’s changed — with your physical activity, nutrition or anything else that affects your nutrient needs — you can make adjustments to your daily vitamins.
Nurish packs ship every month (each box includes a 30-day supply). The price of your pack depends on the specific essential vitamin products in the pack: Each individual nutrient has its own price, and the sum of your nutrients makes up your pack price. Shipping is free on orders over $25.
Persona Nutrition uses an in-depth questionnaire that covers nutrition, lifestyle, physical activity, prescription medications, sleep, dietary preferences and more. This information allows Persona to formulate vitamin packs with all the nutrients you need.
You’ll receive packs of vitamins with instructions to take them at specific times of day, because the bioavailability of any particular nutrient depends on what else is in your body at the moment.
For example, it’s best to take water-soluble vitamins such as vitamin B12 soon after waking up because an empty stomach can help you absorb them. Fat-soluble vitamins such as vitamins K and E, on the other hand, are best taken with a meal because your body won’t absorb the vitamins without the help of dietary fat. Some vitamins also need to be taken in tandem to ensure absorption (like vitamin D and calcium).
Persona Nutrition ships orders every 28 days. Your vitamins arrive in convenient daily packets designed to be taken in the morning, afternoon and night, depending on the contents of your subscription. Persona offers nearly 100 products, and the cost of your box will vary based on which products you add to your subscription. The vitamin brand offers personalized packs for as little as $30 a month.
Hum Nutrition started with one man’s personal struggles with skin breakouts and blemishes. Founder Walter Faulstroh found that prescription medications only worked temporarily for him, and topical treatments left his skin — and his confidence — scarred.
Hum got its start creating vitamin supplements intended to contribute to healthy, clear skin, but the brand has since expanded to include a comprehensive offering of products for hair and nails, digestion, immunity, energy, bones and joints, sleep, stress and metabolism.
A 3-minute quiz unlocks your wellness profile and a free consultation with a registered dietitian. Your Hum profile reveals what the company says would be your most effective combo of nutrients, vitamins and minerals and your RD counsels you further. You can choose to stick with your recommendations or shop around for other products.
You’ll receive your Hum subscription box every 30 days, whether you sign up for a month-to-month subscription or buy a Commit and Save plan for three, six or 12 months.
The price of your subscription box will vary based on which vitamins and nutrients you choose. Hum’s products range from $10 to $60. Hum ships worldwide and shipping is free for all orders over $50.
Baze uses blood monitoring as the main driver of supplement selections. When you sign up for Baze, you’ll receive a blood nutrient testing kit in the mail. It works like a blood sugar monitor: You stick it in your upper arm and it measures the nutrient content of your blood. You only have to wear it for 5 minutes, and then you ship it back to Baze.
Then, based on your blood sample and lifestyle questionnaire, Baze’s staff dietitians develop your vitamin and supplement formula. They’ll also send a detailed nutrient report to you through your account, which you can see in the Baze app.
You can reassess your nutrient levels whenever you want, and your dietitians will modify your vitamin packs based on your new results.
I love that Baze has created a food guide that educates you on how nutritional supplements and food go hand-in-hand. What and when you eat affects how your body processes and absorbs the nutrients from your supplements — you can optimize the process by understanding how this works.
Baze vitamin packs ship monthly for free.
Vous Vitamin was founded by two doctors who kept seeing patients come in with similar symptoms — fatigue, lack of focus, thinning hair, skin problems and so on — and kept tracing these issues back to nutrient deficiencies or poor dietary habits.
You’ll start out with a questionnaire that asks all the basics, plus questions about how you sleep, eat and move. You’ll also provide information about any health conditions you have or medications you take.
I like Vous Vitamin because you only have to take one pill. Instead of vitamin packs with two to six pills, Vous Vitamin packs all of your recommended nutrients into one caplet that you take twice daily (you can take one pill in the morning and one at night, or take both at the same time).
You can also purchase individual “situational supplements,” such as Recovery Act (a hangover cure) and Power Up (an energy boost), for when you need a little extra something.
Vous Vitamins ship every three months or every six months, and shipping is free. You can save more money each month if you choose the six-month subscription.
Thesis is unique in that it focuses on solving specific symptoms with supplements, rather than estimating nutrient needs based on a lifestyle quiz. You still take a quiz — and there’s still an algorithm to determine dosage of ingredients — but your recommendations are based on your answers to questions like, “How long is your average attention span?”
Thesis’s main focus is brain health and cognitive functioning, rather than the whole-body approach that other vitamin subscription services take. Thesis’s approach also narrows the supplement span down to a specific category: nootropics.
Nootropics, according to Thesis, are “nutrient compounds shown to enhance mental performance in areas such as motivation, creativity, mood, memory, focus, and cognitive processing.”
Thesis packets ship once a month, and shipping is free within the US. You can opt for a one-time purchase, but you’ll pay $40 more for it.
Rootine boasts one of the most robust data-collection methods out of all the vitamin subscription services. Like the others, it begins with a quiz about your lifestyle, and the company says it uses that information, plus your age and body size, to calculate your exact needs for micronutrients and minerals and a well-balanced diet.
To customize further, you can order a DNA test with your first purchase or input data you already have from a service like Ancestry or 23andMe.
If you have data from a blood test on hand, you can also upload that for a physician’s review (or, you can order Rootine’s blood test). Rootine says it then takes your demographics (age, weight and so on), lifestyle, DNA information and blood analysis into account to create your custom vitamin pack.
Rootine then gives you a detailed profile of all your recommended vitamins, explaining what they do and why the company believes you need them.
A Rootine subscription is $70 a month, regardless of what’s in your pack. You’re required to purchase a minimum of three months’ worth of vitamins, which will be shipped every 90 days but billed monthly. Shipping is free on orders above $45.