Emplifi is a social media management platform that helps companies streamline and scale their digital operations. Known for its AI-powered, user-friendly tools, Emplifi helps businesses deliver exceptional digital experiences at scale.
A small team stretched to capacity
Emily Chrystal and Danielle Donley, leaders of Emplifi’s learning and development (L&D) team, are responsible for crafting a wide range of content for employees. They create engaging onboarding manuals, build out complete training courses, and manage communications across multiple channels to inform internal stakeholders of their work.
As Emplifi’s product catalog expands and the company grows, Chrystal and Donley also collaborate with product teams to produce customer-facing content.
However, the volume of work stretched Chrystal and Donley’s small team thin. It was difficult to keep up with the increasing demand for materials while ensuring brand alignment and high creativity.
The solution to strengthen communication and creativity
To overcome these challenges, Chrystal and Donley turned to Grammarly. The enterprise AI, tone adjustments, and Knowledge Share features have become essential in helping them maintain brand alignment, efficiency, and creativity.
Grammarly’s AI helps Chrystal quickly draft course descriptions, scripts, and other materials. She starts by capturing raw ideas without worrying about complete sentences or writing in Emplifi’s brand voice. Then, she relies on Grammarly’s real-time suggestions to refine her drafts into polished, on-brand content. Grammarly provides fresh ideas tone adjustments, and alternative phrasings to keep work moving forward.
“I write so much in a day, and I don’t send anything without having Grammarly review it first,” says Chrystal. “The suggestions and rewrites are always better than my first draft.”
Emplifi’s L&D team also leverages Grammarly to communicate more effectively. Based on 15 years of professional writing best practices, Grammarly’s strategic suggestions help upskill employees by coaching them to add key information, like the rationale for a decision or a deadline for a review, before sending a message.
Knowledge Share helps Chrystal and Donley maintain consistency by providing a centralized database of internal terminology, product details, and acronyms to all employees as they write. This feature ensures that new employees can quickly get up to speed and that all materials align with Emplifi’s brand standards.
“Knowledge Share has become an indispensable tool for creating clarity internally and consistency in our external communications,” says Chrystal. “It helps us ensure everyone knows what they’re talking about and we’re building on shared knowledge and understanding.”
Four hours back: Grammarly’s ROI in action
The time saved from ideating, writing, and refining more efficiently with Grammarly adds up. Chrystal and Donley estimate that each employee on their L&D team saves up to four hours each week by using Grammarly—a 19x return on investment.
They have also noticed that Grammarly minimizes miscommunications that often slow progress, especially in a global workplace. For instance, Grammarly nudges the team to avoid colloquialisms and slang that may confuse teammates who speak English as a second language. It detects when there might be a gap in understanding and suggests edits based on the context and audience.
Grammarly also detects the mood or tone of a message and makes suggestions to improve if it misses the mark. This feature helps Donley adjust her tone as she writes, giving her confidence that her messages will always land, no matter her audience.
“Grammarly knows our business tone, and it also knows my tone,” Donley says. “It helps me nail brand voice when speaking to customers, be serious when compliance training is overdue, and strike a confident, fun, and light-hearted tone for internal trainings.”
Interested in how Grammarly can help your team save time and enhance creativity? Contact us to learn more.