I’m a big proponent of treating myself. I think everyone should have more little treats, all the time, always. A monthly beauty box subscription guarantees that once per month you will receive a little box of joy on your doorstep. Whether that joy is centered on sample sizes, full-size products, makeup, skin care, or bath and body items is largely dependent on the service you choose. But I tried a few months of the most popular services, and these are the best I’ve found. (Note that we’re still waiting on our Ipsy and BoxyCharm shipments to arrive, so look out for our thoughts on those and more popular services in a future update.)
Be sure to check out our related guides on the Best Subscription Boxes for Kids, Best Snack Boxes, and Best Meal Kit Subscriptions for more recommendations.
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Are Beauty Boxes Worth It?
WIRED: Beauty boxes are an excellent way to discover new products, and they usually offer excellent value compared to buying the items separately. You can’t put a price tag on the sheer dopamine rush of getting a present in the mail every month. (Or maybe in a literal sense, you can, but I still think it’s priceless.) Products that don’t work for you will make good gifts or donation items.
TIRED: Some beauty boxes have a whole lot of little environmentally unfriendly plastic bottles and tubes, which can be bulky and hard to recycle. You’ll likely receive some products that aren’t right for your hair or skin type, or just don’t work out. Most beauty boxes don’t allow for any customization—what you get is truly a surprise.
I reached out to popular services and asked to test at least one month’s box but ideally three months’ worth. I compared the value of the included items to what the box itself cost. I also took notes on the overall variety and likelihood of the average person being able to use them—weighing specialty products against those that would work for most people. And yes, I put all of these pretty little potions on my actual face and hair and skin. Please refrain from asking me about the state of my bathroom countertop at this trying time.
Note that some brands offer one-off boxes that are available for purchase outside of a subscription. I didn’t test these or consider them as part of the criteria for this guide.