Workplace and salary review platform Glassdoor is drawing inspiration from LinkedIn’s roadmap as it is launching short videos, polls, and images to foster engagement with the community.
Professional platforms are launching experiments around short video formats after seeing the success of consumer apps like TikTok, Instagram, and YouTube. Earlier this year, LinkedIn started testing a TikTok-like video feed through a new “Video” tab placed in the navigation bar. The company said video was a sought-after form of communication by users.
Glassdoor also aims to replicate the engagement metrics of LinkedIn through polls and short videos.
Besides this, the company is also launching Worklife Pros. It is a set of curated individuals who want to share content and insights on topics like navigating remote work dynamics, achieving a healthy work-life balance, understanding mental health in the workplace, and developing career-advancing skills.
Glassdoor has selected over a dozen people for this program from different sectors such as tech, business, recruiting, and career & money. Meanwhile, LinkedIn assigns a top voice badge in different sectors to experts who often post engaging content on the platform. Glassdoor said that content from these pros will appear in the main feed and also in community feeds. The company added that users can engage with these pros by their real name or in an anonymous manner.
The company launched anonymous community features last year, leveraging tech and platform from its acquisition of Fishbowl made in 2021. Glassdoor has seen an uptick in engagement since it launched this feature.
The company said it now has 25 million registered community users as compared to 7 million in June 2023. Plus, it has seen more than 44 million conversations in different bowls (aka communities) and notes that community users are 50 times more engaged than traditional Glassdoor users.
What’s more, these features seem to have affected overall platform growth, too. Glassdoor now has 63 million monthly unique visitors. This is an improvement as the company’s user base was stuck at 55 million active users since early 2021.