Google’s Android app store is an illegal monopoly — and now it will have to change.
Today, Judge James Donato issued his final ruling in Epic v. Google, ordering Google to effectively open up the Google Play app store to competition for three whole years. Google will have to distribute rival third-party app stores within Google Play, and it must give rival third-party app stores access to the full catalog of Google Play apps, unless developers opt out individually. These were Epic’s biggest asks, and they’re not all that Epic has won today.
Starting November 1st, 2024, and ending November 1st, 2027, Google must also:
- Stop requiring Google Pay Billing for apps distributed on the Google Play Store (the jury found that Google had illegally tied its payment system to its app store)
- Let Android developers tell users about other ways to pay from within the Play Store
- Let Android developers link to ways to download their apps outside of the Play Store
- Let Android developers set their own prices for apps irrespective of Play Billing
- Share app revenue “with any person or entity that distributes Android apps” or plans to launch an app store
- Offer developers money or perks to launch their apps on the Play Store exclusively or first
- Offer developers money or perks not to launch their apps on rival stores
- Offer device makers or carriers money or perks to preinstall the Play Store
- Offer device makers or carriers money or perks not to preinstall rival stores
Google will still have some control over safety and security as it opens up the Google Play Store to rival stores. The injunction says that Google can “take reasonable measures” that are “strictly necessary and narrowly tailored” and are “comparable” to how it currently polices the Google Play Store. Google will be able to charge a fee for that policing, too. Epic has repeatedly argued that Google should not be able to deter third-party app stores through policing.
Judge Donato is giving Google eight months from now to come up with a system, with a three-person Technical Committee jointly chosen by Epic and Google reviewing any disputes.
Epic didn’t get quite everything it asked for: it wanted the judge to crack open Google Play for six years, not three, allow users to sideload apps with a single tap, and for Google to stop being able to tie Android APIs to Google Play.
Why not six years? “The provisions are designed to level the playing field for the entry and growth of rivals, without burdening Google excessively,” writes Donato. “As competition comes into play and the network effects that Google Play unfairly enjoys are abated, Google should not be unduly constrained as a competitor.”
Epic Games originally sued Google on August 13th, 2020 — the very same day it sued Apple, too. The game developer sprung a premeditated trap on both tech giants by attempting to bypass their 30 percent fee on in-app purchases with a surprise update to its mega-popular game Fortnite. Both tech companies retaliated by kicking Fortnite off their app stores, only to be met by a coordinated #FreeFortnite action campaign and a pair of lawsuits accusing each of creating illegal monopolies.
The Apple case is already over, and Apple mostly won: the Supreme Court rejected Epic’s final appeal this January. The only thing Epic legally achieved there was an order dismantling Apple’s “anti-steering rules,” theoretically letting developers freely tell their customers how to bypass Apple’s payment systems. (I won’t discuss the Apple case more than this brief outline since I’m ethically bound.)
But the Google case took far longer to kick off, and it went very differently. I spent 15 days reporting live from the courtroom, and I saw Epic show time and again that Google was running scared, didn’t treat developers equally, and had something to hide.
The jury in Epic v. Google was thoroughly convinced: last December, it reached the unanimous verdict that the Google Play app store and Google Play Billing service were an illegal monopoly and that many of the special deals it made with game developers and phone manufacturers were anticompetitive behavior.
In August, Judge Donato warned that Google would pay for its behavior. “We’re going to tear the barriers down, it’s just the way it’s going to happen,” he said. In remedy hearings, he rejected Google’s suggestions that meeting Epic’s demands would take too much work, cost too much money, or were impossible to arrange without taking substantial time.
It’s not yet clear whether Google will have to immediately follow the court’s demands. Google has already promised to appeal the verdict — and like Apple, Google will likely ask that appeals court to press pause on Judge Donato’s order while it tries its luck again. Apple spent years delaying the anti-steering rules change with its legal appeals.
Epic filed a second lawsuit against Google (and Samsung) one week ago, arguing the companies were already attempting to sidestep this upcoming injunction by adding additional friction for third party app stores. That case has been related to this one, and so Judge Donato will be hearing it as well.
Epic and Google didn’t immediately reply to requests for comment.